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Brook-Schwartz+ has named, or guided the
naming of most of Quidel’s brands.
Naming is a mix of creativity and a strong process. We have both.
THERE ARE MANY DIFFERENT OPTIONS FOR NAMES, EACH DISTINGUISHED BY WHAT THEY OFFER TO YOUR CUSTOMERS AND SHAREHOLDERS.
Naming is a process of elimination, and knowing when it’s right. Our process starts with our internal research and competitive analysis, moving to name development workshops – including those most involved in the project. With Brook-Schwartz+ guiding the input, we quickly move toward a shortlist of names. The results are memorable names that have a lasting advantage over your competitors.
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