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QUIDEL | OVERALL BRANDING

Creating a overall branding system corporate-wide for a rapidly expanding line of products and acquisitions.

We created an overall branding system for Quidel's rapidly expanding line of products.

Strategy

Architecture

Color Systems

Visual Identity

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We created the overall system for how each Quidel product would be branded. It included a logo style, and a reimagining of the most important aspect of each device or test.

The Amplivue brand, unzipped DNA depicting the key focus of the test.

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Our rebrand has integrated the company story, creating a cohesive overall brand to last.  The new brand incorporates the values of the company, and with a growing line of assays, an infinite number of colors to choose from. The brand adopted a differentiating position visually with art, each product represented by a modern rendering incorporating what was important with each product. The new strategy created a system of brand architecture that is modern, clean, and easily readable.

We can do this for you.