GastroMagazine copy.jpg

Sofia2 GI | Ad Campaign

Sofia 2 GI ADVERTISING BRAND CAMPAIGN

Creating an overall advertising identity gives Sofia 2 GI the freedom to target specific markets, with specific messages, all while maintaining a cohesive recognizable branding system across all media.

Strategy

Architecture

Color Systems

Visual Identity

Color Palette

Biotech Ad campaign
Biotech Ad campaign

THE PROBLEM:

  • As with many Quidel products, there are multiple targets. Creating one message could miss the mark – risking a loss of customer engagement in different markets.

  • Quidel has a limited budget. 

  • A limited budget means using stock photography.

  • Though this is a portfolio, the tests are being rolled out one by one, so each test must stand on its own.

  • How to show that a test is "NEW" when it does roll out?

THE SOLUTION: CREATE AN "ADVERTISING BRAND IDENTITY."

  • As with many Quidel products, there are multiple targets. Creating one message could miss the mark – risking a loss of customer engagement in different markets.

  • Quidel has a limited budget. 

  • A limited budget means using stock photography.

  • Though this is a portfolio, the tests are being rolled out one by one, so each test must stand on its own.

  • How to show that a test is "NEW" when it does roll out?

WE CREATED A CAMPAIGN THAT TRANSLATES EASILY TO ALL MEDIA, WITH THE FLEXIBILITY TO CHANGE MESSAGING AS NEEDED ALL WITHIN A BRANDED CAMPAIGN

We started by creating an overall color system.

GIColor system.jpg

We created a style of photography. 

photo treatment copy.jpg

We added the parasites that we had created for Quidel brand, for them specifically.

bugs.jpg

We created a type style, specific to the campaign.

GI Headlines all.jpg
GI Headlines all.jpg

We created a type style, specific to the campaign.

All assay colors.jpg

We added the Quidel assay colors used across all product lines. 

We added the Quidel assay colors used across all product lines. 

3Quidel_Sofia2_Gastro2021-Layout 1 2.jpg

We can do this for you.