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A WORKABLE BRAND SYSTEM THAT IS SUSTAINABLE, EASILY MANAGED AND MAINTAINED.
Sofia 2 GI ADVERTISING BRAND CAMPAIGN
Creating an overall advertising identity gives Sofia 2 GI the freedom to target specific markets, with specific messages, all while maintaining a cohesive recognizable branding system across all media.
Strategy
Architecture
Color Systems
Visual Identity
Color Palette
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THE PROBLEM:
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As with many Quidel products, there are multiple targets. Creating one message could miss the mark – risking a loss of customer engagement in different markets.
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Quidel has a limited budget.
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A limited budget means using stock photography.
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Though this is a portfolio, the tests are being rolled out one by one, so each test must stand on its own.
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How to show that a test is "NEW" when it does roll out?
THE SOLUTION: CREATE AN "ADVERTISING BRAND IDENTITY."
​
-
As with many Quidel products, there are multiple targets. Creating one message could miss the mark – risking a loss of customer engagement in different markets.
-
Quidel has a limited budget.
-
A limited budget means using stock photography.
-
Though this is a portfolio, the tests are being rolled out one by one, so each test must stand on its own.
-
How to show that a test is "NEW" when it does roll out?
WE CREATED A CAMPAIGN THAT TRANSLATES EASILY TO ALL MEDIA, WITH THE FLEXIBILITY TO CHANGE MESSAGING AS NEEDED ALL WITHIN A BRANDED CAMPAIGN
We started by creating an overall color system.
We created a style of photography.
We added the parasites that we had created for Quidel brand, for them specifically.
We created a type style, specific to the campaign.
We created a type style, specific to the campaign.
We added the Quidel assay colors used across all product lines.
We added the Quidel assay colors used across all product lines.
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